Web of Science: 12 citations, Scopus: 12 citations, Google Scholar: citations
Vanishing acts : creative women in Spain and in the United States
Grow, Jean (Marquette University)
Roca, David (Universitat Autònoma de Barcelona. Departament de Comunicació Audiovisual i de Publicitat)
David, Roca (Universitat Autónoma de Barcelona)
Broyles, Sheri J. (University of North Texas)

Date: 2012
Abstract: This exploratory cross-cultural study examines the experiences of women in advertising creative departments in Spain and the United States. The study, an exploration of the creative environment and its impact on female creatives, is framed by Hofstede's dimensional model of national culture (Hofstede 2001; de Mooij & Hofstede 2010) and signalling theory (Spence 1974). Interviews with 35 top female creatives suggest that the challenges women face are rooted in the 'fraternity culture' or 'territorio de chicos' of creative departments in both countries. The data further suggest that the gender-bound cultural environment of advertising creative departments may be a global phenomenon, one that may adversely affect the creative process and impact women's upward mobility.
Rights: Tots els drets reservats.
Language: Anglès.
Document: article ; recerca ; submittedVersion
Subject: Advertising ; Gender role in the work environment ; Organizational structure ; Social status ; Employees ; Women employees - Research ; Work environment - Research ; Spain ; United Satates
Published in: International journal of advertising, Vol. 31, Num. 3 (2012) , p. 657-679, ISSN 0265-0487

DOI: 10.2501/IJA-31-3-657-679

28 p, 304.4 KB

The record appears in these collections:
Research literature > UAB research groups literature > Research Centres and Groups (scientific output) > Social and Legal Sciences > Advertising and Public Relations Research Group (GRP)
Articles > Research articles
Articles > Published articles

 Record created 2015-05-25, last modified 2019-02-03

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