Study on eye tracking technique: do digital media influence reading comprehension?
Zhang, Bing (University of Shangai for Science and Technology. Department of Journalism and Communications Studies)
Añaños, Elena (Universitat Autònoma de Barcelona. Departament de Publicitat, Relacions Públiques i Comunicació Audiovisual)

Date: 2014
Abstract: In this paper we have used eye tracking techniques to make a comparison between the results obtained by digital reading and the results obtained by the paper reading, which aims at finding similarities and differences to provide people a better choice of different reading media. The results show that the visual attention dispensed in paper and in digital reading is different, although the cognitive process of understanding the text is not affected neither by the type of attention provided nor the reading media.
Note: El document pertany al grup de Recerca: Psychology, Communication and Advertising de la UAB.
Rights: Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució i la comunicació pública de l'obra, sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades. Creative Commons
Language: Anglès.
Document: conferenceObject
Subject: Visual attention ; Eye tracker ; Media ; Reading comprehension
Published in: Congreso Internacional de Investigadores Audiovisuales. Madrid, España, : 2014

16 p, 2.1 MB

1 p, 263.5 KB

The record appears in these collections:
Research literature > UAB research groups literature > Research Centres and Groups (scientific output) > Social and Legal Sciences > Publiradio
Contributions to meetings and congresses > Presentations

 Record created 2015-09-25, last modified 2018-10-28

   Favorit i Compartir