Invocaciones y usos inadecuados de la ciencia en la publicidad
Campanario, Juan Miguel
Moya, Aida
Otero, José C.

Date: 2001
Abstract: The use of science in advertising as a source of authority to back claims concerning products is studied in this article. We also examine inappropiate uses of scientific knowledge in advertising. The analyzed examples present an image of science as an activity always in progress that is able to guarantee the quality of products. Among the wrong uses of science we found the use of supossed scientific concepts, the use of misleading or difficult to understand argumentations, or the misuse of scientific concepts. These uses are in conflict with goals of science education that emphasize understanding of scientific knowledge, and its correct use.
Rights: Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades. Creative Commons
Language: Castellà.
Document: Article ; recerca ; article ; publishedVersion
Published in: Enseñanza de las ciencias, V. 19 N. 1 (2001) , p. 45-56, ISSN 0212-4521

Adreça alternativa: https://www.raco.cat/index.php/Ensenanza/article/view/21709


12 p, 91.2 KB

The record appears in these collections:
Articles > Published articles > Enseñanza de las ciencias
Articles > Research articles

 Record created 2006-03-13, last modified 2019-11-05



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