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La influencia del uso de celebridades en la publicidad y el valor simbólico de las marcas en la construcción de identidad en adolescentes. Los casos de Chile y Ecuador
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La influencia del uso de celebridades en la publicidad y el valor simbólico de las marcas en la construcción de identidad en adolescentes. Los casos de Chile y Ecuador
-
Cisternas Osorio, Rodrigo Ernesto
;
Perona Páez, Juan José,
dir. ;
Universitat Autònoma de Barcelona.
Departament de Publicitat, Relacions Públiques i Comunicació Audiovisual
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