Bringing the neighbors in : a choice experiment on the influence of coordination and social norms on farmers' willingness to accept agro-environmental schemes across Europe
Villamayor Tomás, Sergio (Universitat Autònoma de Barcelona. Institut de Ciència i Tecnologia Ambientals)
Sagebiel, Julian (Technische Universität Berlin. Institut für Landschaftsarchitektur und Umweltplanung)
Olschewski, Roland (Swiss Federal Institute for Forest. Snow and Landscape Research)

Data:	2019
Resum:	This paper aims to shed light on the challenges and opportunities of promoting farmers' participation in agro-environmental programs at reasonable monetary cost in intensively used agricultural landscapes. On the one hand, the study assesses the costs of coordinating farmers for the implementation of the programs, as a complement or alternative to increasing the amount of land set aside for said programs. On the other hand, the paper responds to recent calls about the need to identify incentives other than monetary payments to promote farmers participation. Methodologically, the study consists of a choice experiment exploring the willingness of farmers in Germany, Switzerland, and Spain to participate in a tree planting measure. According to our findings, the resistance of farmers to participate in coordinated programs is not insurmountable and has to do with transaction costs as well as beliefs about other farmers' behavior. Similarly, having conservation programs recommended by farmers can encourage other farmers to participate. Finally, different conservation framings can affect the resistance of farmers to participate depending on the emphasis put on the environmental benefits that farmers obtain from the programs. Overall, the findings illustrate the interest of further integrating farmers in the design of agro-environmental schemes and, further testing the feasibility of coordinated schemes in light of the influence of both monetary and social incentives.
Nota:	Unidad de excelencia María de Maeztu MdM-2015-0552
Nota:	The research has been conducted as part of the project BASIL (Landscape-scale biodiversity and the balancing of provisioning, regulating and supporting ecosystem services) under the Joint BiodivERsA/FACCE JPI 2013-2014 Call. It has been funded by the Swiss National Science Foundation(Project number: 40FA40-158393) as part of the National Research Programme "Soil as a Resource" (NRP 68).
Drets:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades.
Llengua:	Anglès
Document:	Article ; recerca ; Versió acceptada per publicar
Matèria:	Agro-environmental schemes ; Europe ; Choice experiment ; Coordination ; Social norms ; Framing ; Intensive agriculture
Publicat a:	Land use policy, Vol. 84 (May 2019) , p. 200-215, ISSN 1873-5754

DOI: 10.1016/j.landusepol.2019.03.006

Postprint 32 p, 1.1 MB

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