#Globalcitizen : An explorative Twitter analysis of global identity and sustainability communication
Merle, Marie (University of Koblenz-Landau. Department of Psychology (Germany))
Reese, Gerhard (University of Koblenz-Landau. Department of Psychology, Environmental Psychology Research Unit (Germany))
Drews, Stefan (Universitat Autònoma de Barcelona. Institut de Ciència i Tecnologia Ambientals)

Data:	2019
Resum:	(1) Background: global citizenship is often associated with pro-social and pro-environmental attitudes, beliefs and behaviors. Much of this research relies on questionnaire studies, whereas studies drawing on naturally occurring daily communications are under-used. In this paper, we analyse the content that users publish on Twitter related to the issue of global identity and citizenship. (2) Methods: we assessed word frequencies and associated hashtags of 35,237 tweets marked with the hashtag #globalcitizen. A sentiment analysis was conducted to investigate the moods and emotions of the tweets. (3) Results: in line with expectations derived from social identity theory, we found that associated words and hashtags were more often linked to themes of common good/disadvantaged groups than they were to the topic of nature and environment. Providing evidence for an empowerment function of global citizenship, the sentiment analysis suggests that global citizenship is related to rather positive emotions. (4) Conclusion: these findings reveal how identity constructions in social media predict associated contents and possibly pathways to social change.
Nota:	Unidad de excelencia María de Maeztu MdM-2015-0552
Drets:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, fins i tot amb finalitats comercials, sempre i quan es reconegui l'autoria de l'obra original.
Llengua:	Anglès
Document:	Article ; recerca ; Versió publicada
Matèria:	Global citizenship ; Social identity ; Global identity ; Globalization ; Sentiment analysis ; Social networks ; Twitter
Publicat a:	Sustainability, Vol. 11, Issue 12 (June 2019) , art. 3472, ISSN 2071-1050

DOI: 10.3390/SU11123472

10 p, 220.1 KB

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