Native media and business models : comparative study of 14 successful experiences in Latin America
Tejedor, Santiago (Universitat Autònoma de Barcelona. Departament de Periodisme i de Ciències de la Comunicació)
Ventín Sánchez, Augusto (Universidad de La Sabana)
Cervi, Laura (Universitat Autònoma de Barcelona)
Pulido, Cristina (Universitat Autònoma de Barcelona. Departament de Periodisme i de Ciències de la Comunicació)
Tusa, Fernanda

Fecha:	2020
Resumen:	From its onset on the 1990s, both digital native (with sister headings on the analog platform) as digital native news media have experienced a constant transformation process. The accelerated technological evolution linked to the changing information consumption habits of the users demanded a constant reinvention capability. Furthermore, the need for profit and the drop in advertisement sales have pushed the media to redefine their structure, content and social media presence. The Ibero-American scene has experienced a sprout of a mixture of digital native news media. They are journalistic projects, conceived from and on the Internet, which have reached considerable renown and becoming reference media on the information level. Internet prompted a reduction of the costs related to the creation of media outlets. However, the establishment of a sustainable business model is one of the main challenges. The research presented looks at the business models of Ibero-American digital native news media based on a comparative analysis of 14 case studies, alongside interviews with their founders. The findings include, among other things, a tendency for business models based on diverse and hyper-specialized content targeted at micro-audiences. This research found an interest in horizontality, participation and user engagement, and noticed the need for these media to diversify their income sources.
Nota:	This article is part of the issue "Digital Native News Media: Trends and Challenges" edited by Ramón Salaverría (University of Navarra, Spain).
Derechos:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, fins i tot amb finalitats comercials, sempre i quan es reconegui l'autoria de l'obra original.
Lengua:	Anglès
Documento:	Article ; recerca ; Versió publicada
Materia:	Business model ; Digital native ; Journalism ; Native digital media ; News media
Publicado en:	Media and Communication, Vol. 8 Núm. 2 (2020) , p. 146-158, ISSN 2183-2439

DOI: 10.17645/mac.v8i2.2712

13 p, 867.9 KB

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