User-centric research in media accessibility
Matamala, Anna (Universitat Autònoma de Barcelona. Departament de Traducció i Interpretació i d'Estudis d'Àsia Oriental)

Fecha:	2021
Resumen:	Research on translation can be approached from a myriad of perspectives, depending on where the emphasis is put: product, process, participants or context-oriented investigations are the four broad categories identified by Saldanha and O'Brien (2013). TransMedia Catalonia research group has a long history of media accessibility projects where "participants" are at the center of the research, following the "Nothing about us without us" principle in accessibility. When developing new tools, a user-centric iterative methodology is generally followed: user requirements are gathered and implemented, and the resulting product is tested in terms of usability. This is the case of the ImAc project. When developing new strategies for certain access services (such as audio description or audio subtitling), alternative solutions are tested with end users through different experimental designs. This is the case of the NEA and RAD projects. When proposing new innovative approaches to media accessibility, users are involved in discussion groups and interviews to assess the feasibility of these new approaches. This is the case of the EASIT project. The aim of this presentation is to discuss how user-centric methodologies have been implemented and can be implemented in media accessibility projects, highlighting the pros and cons of different methodological tools. At the end of my presentation, I will open the lens to discuss new participatory-approaches to research inspired by the TRACTION project. I will also stress the need to share research through networks such as ALMA or LEAD-ME and through platforms such as MAP.
Ayudas:	Agència de Gestió d'Ajuts Universitaris i de Recerca 2017/SGR-113 Ministerio de Economía y Competitividad FFI2015-64038-P European Commission 761974 European Commission PGC2018-096566-B-I100 European Commission 2018-1-ES01-KA203-05275
Derechos:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades.
Lengua:	Anglès
Colección:	EASIT (Easy Access for Social Inclusion Training)
Documento:	Contribució a congrés
Materia:	Traducció audiovisual ; Accessibilitat als mitjans ; Audiovisual translation ; Media accessibility
Publicado en:	AVT, MA and projects Seminar Series. Turquia, : 2021

40 p, 2.2 MB

El registro aparece en las colecciones:
Documentos de investigación > Documentos de los grupos de investigación de la UAB > Centros y grupos de investigación (producción científica) > Artes y humanidades > TransMedia Catalonia
Contribuciones a jornadas y congresos > Presentaciones