Reversing impatience : framing mechanisms to increase the purchase of energy-saving appliances
Silvi, Mariateresa (Universitat Autònoma de Barcelona. Departament d'Economia Aplicada)
Padilla, Emilio (Universitat Autònoma de Barcelona. Departament d'Economia Aplicada)

Data:	2021
Resum:	Most environmental decisions involve intertemporal trade-offs, in that they require foregoing immediate gratification for the sake of future environmental quality. One such example is investing in energy efficiency, which entails an initial upfront cost in exchange for a future stream of energy and economic savings. Our experiment explores the role of individual temporal preferences in the decision to invest in energy conservation. We report results from a study on a nationally-representative sample of 2010 United States adults. Participants chose between appliances that differed solely in price and operating costs. We manipulated the salience of energy costs and primed participants with future-oriented messages. Our treatments increased energy-efficient choices by 24 percentage points compared with the status-quo scenario. Present-oriented individuals are less likely to purchase energy-efficient appliances but loss-framed messages that highlight the opportunity cost of inefficient appliances diminish the effect of impatience on refrigerators choice.
Ajuts:	Ministerio de Economía y Competitividad RTI2018-095484-B-I00 Ministerio de Economía y Competitividad BES-2016-078156
Nota:	Altres ajuts: acords transformatius de la UAB
Nota:	This research was supported by the Spanish Ministry of Economics and Competitiveness and ERDF under grants RTI2018-095484-B-I00 and BES-2016-078156 and by the Time-sharing Experiments for the Social Sciences, NSF Grant 0818839, Jeremy Freese and James Druckman, Principal Investigators.
Drets:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades.
Llengua:	Anglès
Document:	Article ; recerca ; Versió publicada
Matèria:	Intertemporal choice ; Energy-efficiency ; Temporal preferences ; Pro-environmental behavior ; Survey experiment ; Nudge
Publicat a:	Energy Economics, Núm. 103 (2021), ISSN 1873-6181

Adreça alternativa: https://www.sciencedirect.com/science/article/pii/S0140988321004357
DOI: 10.1016/j.eneco.2021.105563

15 p, 2.3 MB

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