AD in China at the crossroads : a set of guidelines for localising AD scripts from Spanish into Chinese
Yuchen, Liu (Universitat Autònoma de Barcelona. Departament de Traducció i d'Interpretació i d'Estudis de l'Àsia Oriental)
Casas-Tost, Helena (Universitat Autònoma de Barcelona. Departament de Traducció i d'Interpretació i d'Estudis de l'Àsia Oriental)
Rovira-Esteva, Sara (Universitat Autònoma de Barcelona. Departament de Traducció i d'Interpretació i d'Estudis de l'Àsia Oriental)

Date:	2023
Abstract:	In light of the growing demand for audio description (AD) in China, both in quantitative and qualitative terms, coupled with the persistent shortage of qualified AD scriptwriters, this article advocates for AD translation from Spanish to Chinese, a type of indirect translation, as an alternative approach to addressing this issue, potentially benefiting from localisation techniques(Jankowska et al. , 2017; Remael & Vercauteren, 2010). This article presents the development of a set of guidelines for localising AD scripts from Spanish into Chinese, resulting from triangulating a corpus study comparing Chinese and Spanish ADs, interviews with Chinese AD providers, a reception study with end-users, and participant observation through a field study. Additionally, it discusses three controversial elements related to AD scriptwriting, along with four norms that guide the script writers' decision-making process, which must be considered when localising AD scripts in Chinese. It concludes with a summary of the localisation guidelines.
Rights:	Aquest material està protegit per drets d'autor i/o drets afins. Podeu utilitzar aquest material en funció del que permet la legislació de drets d'autor i drets afins d'aplicació al vostre cas. Per a d'altres usos heu d'obtenir permís del(s) titular(s) de drets.
Language:	Anglès
Document:	Article ; recerca ; Versió acceptada per publicar
Subject:	AD translation ; AD guidelines ; Localisation ; Indirect translation ; Triangulation
Published in:	Perspectives, 2023

DOI: 10.1080/0907676X.2023.2268660

Postprint 26 p, 562.3 KB

The record appears in these collections:
Research literature > UAB research groups literature > Research Centres and Groups (research output) > Arts and Humanities > Research Group in Chinese-Catalan/Spanish Translation and Interpreting (TXICC)
Articles > Research articles
Articles > Published articles