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20 p, 369.3 KB The role of platform quality and publicly owned platforms in the free-to-air broadcasting industry / González Maestre, Miguel (Universidad de Murcia. Departamento de Fundamentos del Análisis Económico) ; Martínez Sánchez, Francisco (Universidad de Murcia. Departamento de Métodos Cuantitativos para la Economía y la Empresa)
In this study, we consider the role of a publicly owned platform and programme quality in the free-to-air broadcasting industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the connection between programme quality and advertising incentives is drastically different in each scenario. [...]
2014 - 10.1007/s13209-013-0102-6
Series, Vol. 5 Núm. 1 (2014) , p. 105-124  
Detailed record - Creative Commons

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