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Research literature, 1 records found
Research literature 1 records found  
1.
35 p, 599.1 KB In Google we trust? / Burguet, Roberto ; Caminal, Ramon ; Ellman, Matthew ; Institut d'Anàlisi Econòmica ; Universitat Autònoma de Barcelona. Unitat de Fonaments de l'Anàlisi Econòmica
In a micro-founded model, we derive novel incentives for a monopoly search engine to distort its organic and its sponsored results on searches for online content and offline products. Distorting organic results towards content publishers with less effective display advertising and/or distorting sponsored results towards higher margin merchants (by underweighting consumer relevance in search auctions) increase per capita revenues but lower participation. [...]
Universitat Autònoma de Barcelona. Unitat de Fonaments de l'Anàlisi Econòmica 2013 (Working papers ; 935.13)  
Detailed record - Creative Commons

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