Social networking and the Olympic Movement : social media analysis, opportunities and trends
Fernández Peña, Emilio, director
Arauz, Mari
Sha, Angelica
García, Sandro
Centre d'Estudis Olímpics

Imprint: Barcelona Centre d'Estudis Olímpics, Universitat Autònoma de Barcelona 2011
Description: 348 pag.
Abstract: Report of the research project on social media and the Olympics, funded by the International Olympic Committee, and developed at CEO-UAB in 2010. Among the objectives of the research there were the study of the challenges that social networks sites on the Internet offers to traditional communication models of sports organizations, with special attention to the presence of the Olympic Movement in these networks, and potential use to promote the Olympic values. To this end, the research team developed a map of the main platforms for existing social networks, an analysis of the presence of various sport initiatives in these social networks, as well as initiatives in other fields related to social participation that are considered interesting. It also wants to observe the presence of actors themselves of the Olympic Movement in various relevant social networks and study the digital strategies of different institutions and Olympic sponsors.
Rights: Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades. Creative Commons
Language: Anglès.
Document: report
Subject: Social media ; Olympics ; International Olympic Committee ; Sport organisation ; Vancouver 2010 ; Jocs Olímpics ; Esport ; Xarxes Socials ; Juegos Olímpicos ; Deporte ; Redes sociales

348 p, 8.1 MB

The record appears in these collections:
Research literature > UAB research groups literature > Research Centres and Groups (scientific output) > Social and Legal Sciences > Olympic Studies Centre at the Autonomous University of Barcelona (CEO-UAB)
Research literature > Studies

 Record created 2015-02-17, last modified 2018-11-10

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