A vision of advertising creativity from philosophy
Roca, David (Universitat Autònoma de Barcelona. Departament de Comunicació Audiovisual i Publicitat)

Date:	2013
Abstract:	Obra ressenyada: A. MCSTAY, Creativity and Advertising: Affect, Events and Process. New York : Routledge, 2011.
Rights:	Tots els drets reservats.
Language:	Anglès
Document:	Ressenya ; recerca ; Versió publicada
Published in:	Trípodos, Núm. 33 (2013) , p. 204-206, ISSN 2340-5007

3 p, 45.3 KB

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Research literature > UAB research groups literature > Research Centres and Groups (research output) > Social and Legal Sciences > Advertising and Public Relations Research Group (GRP)
Articles > Research articles
Articles > Published articles
Articles > Reviews