La importancia del community manager en la gestión de la reputación online de las empresas
Chacón García, Laura (Universitat Autònoma de Barcelona)
Enrique, Ana Ma. (Ana María) (Universitat Autònoma de Barcelona)

Imprint: Santiago de Compostela: IBERCOM, AssIBERCOM, AGACOM, 2013
Description: 12 pag.
Rights: Tots els drets reservats
Language: Castellà.
Document: bookPart
Subject: Social media ; Redes sociales ; Stakeholders ; Community manager ; Imagen corporativa
ISBN: 978-84-695-7564-2
Published in: Libro de Actas. XIII Congreso Internacional Ibercom: comunicación, cultura e esferas de poder, 2013, p. 1351-1360



12 p, 449.5 KB

The record appears in these collections:
Research literature > UAB research groups literature > Research Centres and Groups (scientific output) > Social and Legal Sciences > DCEI Research Group
Books and collections > Book chapters

 Record created 2016-07-05, last modified 2019-02-02



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