Eyeblink rate watching classical Hollywood and post-classical MTV editing styles, in media and non-media professionals
Andreu Sánchez, Celia (Neuro-Com Research Group)
Martín-Pascual, Miguel Ángel (Neuro-Com Research Group)
Gruart i Massó, Agnès (Universidad Pablo de Olavide. División de Neurociencias)
Delgado-García, José María (Universidad Pablo de Olavide. División de Neurociencias)

Data:	2017
Resum:	While movie edition creates a discontinuity in audio-visual works for narrative and economy-ofstorytelling reasons, eyeblink creates a discontinuity in visual perception for protective and cognitive reasons. We were interested in analyzing eyeblink rate linked to cinematographic edition styles. We created three video stimuli with different editing styles and analyzed spontaneous blink rate in participants (N=40). We were also interested in looking for different perceptive patterns in blink rate related to media professionalization. For that, of our participants, half (n=20) were media professionals, and the other half were not. According to our results, MTV editing style inhibits eyeblinks more than Hollywood style and one-shot style. More interestingly, we obtained differences in visual perception related to media professionalization: we found that media professionals inhibit eyeblink rate substantially compared with non-media professionals, in any style of audio-visual edition.
Drets:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, fins i tot amb finalitats comercials, sempre i quan es reconegui l'autoria de l'obra original.
Llengua:	Anglès
Document:	Article ; recerca ; Versió publicada
Publicat a:	Scientific reports, Vol. 7 (2017) , art. 43267, ISSN 2045-2322

DOI: 10.1038/srep43267
PMID: 28220882

7 p, 589.8 KB

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