The curation of European Netflix catalogues on social media: the key role of transnational and local cultural traits
Navarro, Celina (Universitat Autònoma de Barcelona)
Monclús Blanco, Belén (Universitat Autònoma de Barcelona)

Date:	2019
Abstract:	This article aims to analyse how Netflix uses social media to generate a dialogue between the local and transnational layers of television, to position its brand and curate content in domestic markets. Within the frame of transnationalism, a cross-cultural comparative study has been conducted in three different local European markets: the United Kingdom, Spain and the Nordic region. The results show the negotiation between transnationalisation and the needs of local cultural distinctiveness through language adaptation, emphasis on in-house original US flagship productions, the overrepresentation of original local content and use of cultural references at different levels.
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Language:	Anglès
Document:	Article ; recerca ; Versió acceptada per publicar
Subject:	Netflix ; Localisation ; Transnational ; Social media ; Cultural traits
Published in:	Critical Studies in Television, Vol. 16 Núm. 4 (2019) , p. 347-374

DOI: 10.1177/17496020211044444

Postprint 34 p, 4.4 MB

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Research literature > UAB research groups literature > Research Centres and Groups (research output) > Social and Legal Sciences > GRISS (Grup de Recerca en Imatge, So i Síntesi / Grupo de Investigación en Imagen, Sonido y Síntesis)
Articles > Research articles
Articles > Published articles