Antecedents of satisfaction and loyalty in different spectator tribes in a football context
Lamberti, Giuseppe (Universitat Autònoma de Barcelona. Departament d'Empresa)
Rialp Criado, Josep (Universitat Autònoma de Barcelona. Departament d'Empresa)
Simon, Alexandra (Universitat Autònoma de Barcelona. Departament d'Empresa)

Publicació:	Emerald Group Publishing Ltd., 2021
Resum:	Purpose: Extending existing research in a football context, this study explores how image and service quality influence spectator tribe satisfaction and loyalty and variations in behaviors depending on age, gender and emotional involvement. Design/methodology/approach: Spectators aged 18 years and older who attended Barcelona Football Club home La Liga matches were sampled. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the model, and hybrid multigroup PLS-SEM was used to explore observed heterogeneity. Findings: Image and service quality both influence spectator satisfaction and loyalty. Satisfaction and loyalty are associated differently with three tribes: a nonpassionate tribe characterized by low emotional involvement and younger and older passionate tribes composed of emotionally involved spectators aged <30 and.
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Llengua:	Anglès
Document:	Article ; recerca ; Versió de l'autor
Matèria:	Consumer tribes ; Involvement ; Multigroup comparison ; Observed heterogeneity ; PLS-SEM ; Spectator satisfaction
Publicat a:	International Journal of Sports Marketing and Sponsorship, Vol.23 Núm. 2 (2021) , p.295-310, ISSN 1464-6668

DOI: 10.1108/ijsms-12-2020-0210

Preprint 29 p, 530.3 KB

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