| Resumen: |
Central to this identity is a child-centric design that focuses on children's perspectives and experiences, using fonts, shapes, and layouts that are engaging and accessible to both children and adults. This approach underscores the project's commitment to legitimizing children's discourses as valuable scientific knowledge. The use of vibrant colours, together with illustrations and icons representing diverse childhood experiences and cultures, emphasizes children's subjectivities, relationalities, and agencies. Maintaining a modern, clear, and professional aesthetic, the Brand Toolkit supports the communication and scaling of intersectional pedagogies and educational innovations. The core themes guiding the project include children's cultures, children's politics, intersectional pedagogies, childhood studies, children's agencies, children's well-being, creative assemblages, and social justice. The graphic identity also integrates interdisciplinary symbols representing different fields of study, highlighting the need for dialogue across disciplines in the study of children's cultures. Elements that signify global diversity map connections between communities and metaphorically represent the project's aim of forging global alliances and promoting social change. Imagery remains inclusive and respectful of all backgrounds, aligning with the goal of transforming adult-centric, gendered, classist, and colonial thinking. This public report presents the Brand Toolkit of the K-Reporters project, outlining the project's identity, voice, and communication guidelines for social media, website development, and community engagement. The graphic identity aspires to be a dynamic and visually engaging representation of researching assemblages on children's cultures and rights from intersectional and decolonial approaches, embracing multiplicity to reflect the interdisciplinary, intersectoral, and international dimensions of the project. |
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