A vision of advertising creativity from philosophy
Roca, David (Universitat Autònoma de Barcelona. Departament de Comunicació Audiovisual i de Publicitat)

Date: 2013
Abstract: Obra ressenyada: A. MCSTAY, Creativity and Advertising: Affect, Events and Process. New York : Routledge, 2011.
Rights: Tots els drets reservats
Language: Anglès.
Document: review ; ressenya ; publishedVersion
Published in: Trípodos.com: revista digital de comunicació, Núm. 33 (2013) , p. 204-206, ISSN 1138-3305



3 p, 45.3 KB

The record appears in these collections:
Research literature > UAB research groups literature > Research Centres and Groups (scientific output) > Social and Legal Sciences > Advertising and Public Relations Research Group (GRP)
Articles > Published articles
Articles > Reviews

 Record created 2015-04-20, last modified 2019-02-03



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