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¿Están los influencers perdiendo su credibilidad? :
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¿Están los influencers perdiendo su credibilidad? : Estudio sobre la credibilidad que el consumidor otorga al mensaje emitido por el influencer en la plataforma Instagram dentro del sector cosmético
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Garcia Fortuny, Helena
;
Ávalos del Pino, Carmen,
dir. ;
Universitat Autònoma de Barcelona.
Facultat de Ciències de la Comunicació
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