| Títol variant: |
Percepción del público joven sobre las plataformas online de la televisión pública española : RTVE Play y Playz |
| Data: |
2023 |
| Resum: |
Introduction: television has changed: the rise of the Internet has encouraged online consumption and, faced with the rise of platforms, traditional channels are reacting by creating their own websites, some of them specifically for young people. Specifically, RTVE has RTVE Play, with generalist content, and Playz, aimed at young audiences. Methodology: a survey was carried out to find out how people between 18 and 35 years old in Spain perceive RTVE Play and Playz. Results: the results show a low level of awareness of Playz but a high level of awareness of RTVE Play, as well as a poor identification of the audience with both channels. However, the quality, innovation and diversity of their content are highly appreciated by the audience. Discussion: RTVE should strengthen the promotion of its platforms on social networks, everyday media for today's youth (Stollfuß, 2019); on the other hand, it would be advisable to promote the broadcaster's innovative policy that allows it to be a benchmark and thus enrich its social contribution (EBU, 2016). Conclusions: there is a disconnection between young people and RTVE and its online platforms, despite the public broadcaster's efforts to reach out to this segment of the population. |
| Resum: |
Introducción: la televisión ha cambiado: la expansión de Internet ha fomentado el consumo online y, ante el auge de las plataformas, los canales tradicionales reaccionan creando sus propios sitios web, algunos específicos para la juventud. En concreto, RTVE dispone de RTVE Play, de contenido generalista y de Playz, orientado al público joven. Metodología: se ha realizado una encuesta que indaga acerca de la percepción que las personas entre 18 y 35 años en España tienen sobre RTVE Play y Playz. Resultados: los resultados arrojan un escaso conocimiento de Playz pero mayoritario de RTVE Play, así como una pobre identificación de la audiencia con ambas parrillas. Sin embargo, la calidad, la innovación y la diversidad de sus contenidos son apreciados de manera notable por la audiencia. Discusión: RTVE debiera fortalecer la promoción de sus plataformas en las redes sociales, medios de comunicación cotidianos para la juventud actual (Stollfuß, 2019); por otro lado, convendría impulsar la política innovadora del ente que le permita ser referencial y enriquecer, así, su aportación social (EBU, 2016). Conclusiones: se constata la desconexión entre la juventud y RTVE y sus plataformas online, a pesar de los esfuerzos del ente público en acercarse a este segmento de la población. |
| Resum: |
Introduction: television has changed: the rise of the Internet has encouraged online consumption and, faced with the rise of platforms, traditional channels are reacting by creating their own websites, some of them specifically for young people. Specifically, RTVE has RTVE Play, with generalist content, and Playz, aimed at young audiences. Methodology: a survey was carried out to find out how people between 18 and 35 years old in Spain perceive RTVE Play and Playz. Results: the results show a low level of awareness of Playz but a high level of awareness of RTVE Play, as well as a poor identification of the audience with both channels. However, the quality, innovation and diversity of their content are highly appreciated by the audience. Discussion: RTVE should strengthen the promotion of its platforms on social networks, everyday media for today's youth (Stollfuß, 2019); on the other hand, it would be advisable to promote the broadcaster's innovative policy that allows it to be a benchmark and thus enrich its social contribution (EBU, 2016). Conclusions: there is a disconnection between young people and RTVE and its online platforms, despite the public broadcaster's efforts to reach out to this segment of the population. |
| Ajuts: |
Agencia Estatal de Investigación RTI2018-095213-B-I00
|
| Drets: |
Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades.  |
| Llengua: |
Anglès i castellà |
| Document: |
Article ; recerca ; Versió publicada |
| Matèria: |
Consumo audiovisual ;
Plataformas online ;
Televisión pública ;
Juventud ;
Playz ;
Rtve play ;
La 1 ;
Audiovisual consumption ;
Online platforms ;
Public television ;
Youth |
| Publicat a: |
Revista latina de comunicación social, Núm. 81 (2023) , p. 40-62, ISSN 1138-5820 |
visitant ::
identificació
(Universidad del País Vasco)
