Comparative study of students' perception and behavioral intention in MOOC context : undergraduates in China and Spain
Wang, Kai (Zhejiang University of Finance and Economics)
Rialp Criado, Josep (Universitat Autònoma de Barcelona. Departament d'Empresa)
Van Hemmen, Stefan Félix (Universitat Autònoma de Barcelona. Departament d'Empresa)

Data:	2024
Resum:	This paper addresses undergraduates' perception and behavioral intention (BI) toward Massive open online courses (MOOCs). It considers the moderating effect of culture to further explore the perceptions of students with different cultures to engage in MOOCs, providing MOOC suppliers with practical suggestions. 770 undergraduates in Spain and China are involved in this study. The proposed research model incorporating the technology acceptance model and theory of planned behavior is confirmed as a desirable theoretical model. Additionally, the moderating effect of culture has been confirmed between Spanish and Chinese students. The findings show Perceived usefulness and Perceived ease of use are effective in forming attitude (ATT). Besides, ATT and subjective norm, and perceived behavioral control are confirmed as vital factors impacting BI. Regarding the moderating effect of culture, significant differences have been detected to account for their behavior.
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Llengua:	Anglès
Document:	Article ; recerca ; Versió acceptada per publicar
Matèria:	MOOCs ; Theory of planned behavior ; Technology acceptance model ; TAM-TPB ; Hofstede cultural dimensions theory
Publicat a:	The Asia-Pacific Education Researcher, Vol. 33 (2024) , p. 1129-1137

DOI: 10.1007/s40299-023-00781-7

Postprint 17 p, 618.9 KB

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