Raising awareness on accessibility through co-created videos using the Mediaverse ecosystem: The CROMA experience
Matamala, Anna
García-Melero, Víctor
González-Sordé, Mariona
Oncins Noguer, Estel·la

Date: 2022
Abstract: Introduction : The Universitat Autònoma de Barcelona is developing the CROMA programme, which offers face-to-face workshops to primary school children in vulnerable situations. UAB students become mentors and implement a project that has been designed by UAB researcher groups in collaboration with Fundació Autònoma Solidària. Aims : his presentation will explain how a specific project to raise awareness on accessibility was developed by TransMedia Catalonia, namely the project "Seeing through your ears, listening through your eyes". The aims of the project were: a) Becoming aware of the needs of persons with disabilities ; b) Identifying solutions to make audiovisual content accessible ; c) Co-creating a 360º interactive accessible video. To this end, students became familiar with three access services: audio description, subtitling and sign language interpreting. An additional aim of the project was to improve the linguistic skills of the children. Methodology : Sixty-six children from 6 schools close to UAB took part in the project in the year 2021-2022, mentored by higher education students. First, the mentors were trained in accessibility. Then, the co-creation workshop developed in eight sessions. To co-create the 360º accessible videos Fader, an application from the Mediaverse project, was used. Mediaverse is a European project that aims to develop an innovative ecosystem where creators can share their media content while keeping control of intellectual property rights and monetization. Results : Children presented the results of their co-creation activity in a visit to the research group premises at UAB in May 2022. The facilitators also took part in the evaluation of the Mediaverse tools, contributing to innovative research. This presentation will describe how training on accessibility can be provided at primary school through a series of engaging extracurricular activities and how knowledge transfer can take place through formative activities that have a social impact on the researcher's immediate environment.
Grants: Agència de Gestió d'Ajuts Universitaris i de Recerca 2017-SGR-11
European Commission. Horizon 2020 2.1.1./955252
Rights: Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la comunicació pública de l'obra i la creació d'obres derivades, sempre que no sigui amb finalitats comercials i que es distribueixin sota la mateixa llicència que regula l'obra original. Cal que es reconegui l'autoria de l'obra original. Creative Commons
Language: Anglès
Document: Comunicació de congrés
Subject: Media accessibility ; Audiovisual translation ; Training ; Co-creation ; Knowledge transfer
Published in: Congreso Internacional de Innovación Docente e Investigación en Educación Superior. Madrid, 4 : 2022



13 p, 892.5 KB

The record appears in these collections:
Research literature > UAB research groups literature > Research Centres and Groups (research output) > Arts and Humanities > TransMedia Catalonia
Contributions to meetings and congresses > Presentations

 Record created 2022-11-09, last modified 2022-12-01



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