A quest for effective and inclusive design of Chinese characters in subtitling
Casas-Tost, Helena (Universitat Autònoma de Barcelona. Departament de Traducció i d'Interpretació i d'Estudis de l'Àsia Oriental)
Rovira-Esteva, Sara (Universitat Autònoma de Barcelona. Departament de Traducció i d'Interpretació i d'Estudis de l'Àsia Oriental)

Data: 2018
Resum: Research on subtitling has developed rapidly in most Western countries in the last two decades, resulting in a certain consensus about standards. In response to new social and political challenges, in recent years the focus of research has broadened to include the usability and effectiveness of subtitles for all audiences. However, research on subtitling in Chinese-speaking territories is lagging behind, although their audiovisual industry is very powerful and that the rate of citizens with accessibility problems is growing. This paper carries out a literature review that reveals a lack of guidelines regarding appropiate typefaces, size, color, exposition time and number of characters per line, as well as a scarcity of empirical and experimental approaches backing up current practices. At present, the manner information is displayed through subtitles prioritizes attractiveness over its effectiveness. Therefore, they are not inclusive enough, since they do not always meet the needs of particular audiences, such as the elderly, the visually impaired or the deaf or hard of hearing. This article synthesizes and critically reviews the state of the art, highlighting those aspects of Chinese subtitling practices that need further study vis-à-vis establishing guidelines to assure the information they convey is usable and effective for all audiences.
Drets: Tots els drets reservats.
Llengua: Anglès.
Document: article ; recerca ; publishedVersion
Matèria: Subtitling ; Chinese ; Standards ; Subtitle design ; Typography ; Legibility ; Accesibility
Publicat a: International Journal of Asian Language Processing (IJALP), Vol. 28, núm. 1 (2018) , ISSN 0219-5968

Adreça alternativa: http://www.colips.org/journals/volume28/V28_N1_P3.pdf


17 p, 533.4 KB

El registre apareix a les col·leccions:
Documents de recerca > Documents dels grups de recerca de la UAB > Centres i grups de recerca (producció científica) > Arts i humanitats > Grup de recerca en Traducció del xinès al català/castellà (TXICC)
Documents de recerca > Documents dels grups de recerca de la UAB > Centres i grups de recerca (producció científica) > Arts i humanitats > TransMedia Catalonia
Articles > Articles de recerca
Articles > Articles publicats

 Registre creat el 2018-07-02, darrera modificació el 2019-03-29



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